15-Minute Innovation

Get the best ideas for innovation in just 15 minutes. Periodically, ProductLab founder Bob Serling interviews top innovators from a wide range of businesses. Each interview is just 15 minutes, but they're packed with invaluable ideas, strategies, and tactics.

Michael Basch — How Federal Express Created a Service Advantage No Competitor Could Hope to Match. Find out how pioneering a new technology enabled Federal Express to track packages far more accurately than its competitors, revolutionizing the industry overnight.
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Dr. Paul Hartunian — The Man Who Really Sold the Brooklyn Bridge. Discover how an entrepreneur sold the Brooklyn Bridge and leveraged that to build a multi-million dollar publicity training firm.
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Ed Oakley — Two Concepts that Revolutionized Business Management. Learn how two leadership concepts launched a book now in its thirty-first printing and created a massive change in the way business managers lead their teams.
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Cindy Cashman — The first person to be married in outer space. Getting married 62 miles above the earth, floating weightless in a space capsule — is this insanity? Not at all, it’s a bold idea and shrewd business move that will be filmed and broadcast worldwide by a major television network.
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Bob Serling — The Secret of the $25 Million Letter. See how a unique process, designed to uncover powerful advantages "hiding in plain sight" produced a simple, 1-page lead generation that landed an immediate agreement for a $25 million contract.
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Dave Hirschkop — An "insanely" hot idea. Discover how a restaurant owner’s innovative "drunk repellant" grew up to become the flagship product of a gold-medal winning gourmet foods company
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Todd Davis – The ultimate example of "putting your money where your mouth is". Would you broadcast your own social security number on the home page of your web site? That’s precisely what Todd does to prove his company’s identity theft prevention program is the gold standard for the industry.
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Chris Miller — Building a "planet" of winning brands with a street-smart marketing strategy. Find out how a simple but powerful strategy of "marketing to yourself" has won significant market share for these action sports brands.

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